Craig’s main interest is helping entrepreneurs to build powerful sales & marketing
machines. He was the co-founder and
CEO of Fitzii, an online recruiting company that uses a predictive algorithm to match
candidates to employers (sold to
the Ian Martin Group).
Craig worked at Deloitte – initially as a Marketing Director and later as a strategy
consultant in the Enterprise Risk
practice. Before that, Craig co-founded and led Ethos, the corporate responsibility
practice of JWT – the world’s
fourth-biggest ad agency.
Craig has an MBA from the Rotman School of Management at University of Toronto. He was on
the Advisory Board of
AutoShare (sold to Enterprise) and, until recently, was on the Board at Evergreen.