Craig’s main interest is helping entrepreneurs to build powerful sales & marketing machines. He was the co-founder and CEO of Fitzii, an online recruiting company that uses a predictive algorithm to match candidates to employers (sold to the Ian Martin Group).
Craig worked at Deloitte – initially as a Marketing Director and later as a strategy consultant in the Enterprise Risk practice. Before that, Craig co-founded and led Ethos, the corporate responsibility practice of JWT – the world’s fourth-biggest ad agency.
Craig has an MBA from the Rotman School of Management at University of Toronto. He was on the Advisory Board of AutoShare (sold to Enterprise) and, until recently, was on the Board at Evergreen.